Case Studies

Pierre's Story – More revenue in less time

Pierre is a popular public relations consultant. He works with clients on everything from getting publicity and media interviews, to handling emergency communications.

Pierre most often sells his expertise in the form of a package with specific deliverables such as articles and press events. He includes a certain number of hour-long consulting sessions to make this happen.

While the clients loved his work, he had two problems that were taking a significant chunk out of his revenue. Firstly, his clients often phoned him with brief questions that fell outside the scope of their assigned package. Secondly, once the client had finished the package, Pierre would no longer be top-of-mind when additional projects came up. He needed a way to both retain these clients as well as make money off the micro-consulting he was regularly providing during the short phone calls.

Then Pierre found Shared Expertise - a platform that made it easy for his clients to book access to him, while automatically tracking the time they spent discussing each topic. He used the platform to create an effective retainer system, in which clients would pay monthly for access to his expertise, as well as for time spent during consulting.

This allows Pierre to effectively and precisely track even short increments time spent with his client so that he is paid full value for the services he provides. It also gives his clients the flexibility to use him anytime they need his advice.

Pierre now has a predictable monthly income as well as remaining fresh in their minds when his clients have new projects that can use his expertise.

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